Abstract

This research aims to perform two roles. It aims: (1) to analyse the New Public Service of the Office of Nakhon Si Thammarat Municipality, Nakhon Si Thammarat Province in Thailand; (2) To suggest new public service guidelines for that Office. The purpose of the study on the basic service provision by Mueang Nakhon Si Thammarat Municipality, is to improve "Lard Na Phra That" Mueang District, Nakhon Si Thammarat Province in Thailand. This research is qualitative research using in-depth interviews with relevant persons and content analysis from relevant documents. The research shows that the public services of Mueang Nakhon Si Thammarat Municipality and the basic services provision of Mueang Nakhon Si Thammarat Municipality i.e. water supply, electricity, waste gathering, security, mobile toilet provided for tourists comply with the idea of Denhardt and Denhardt (2000 p.554). The public service management method of the local government organisation is mainly responsible for Mueang Nakhon Si Thammarat Municipality.