Abstract

The aim of this research was to investigate the competitive advantages of a social enterprise restaurant through a case study of the Cabbages & Condoms restaurant in Thailand. In- depth interviews were used to gather information from 21 people from both inside and outside the organization. The results showed that the competitive advantages of the social enterprise restaurant derived not just from inside but also from outside the organization and comprise (a) the competitive advantage of social participation, (b) the competitive advantage of business processes, and (c) the competitive advantage of government support. Competitive advantage can enhance three business processes: (a) planning procedure, (b) implementation procedure, and (c) performance appraisal.