Abstract

The study aims to develop indicators of the creative thinking development process, analyze factors which affect levels of creativity of undergraduate students and study the relationship between the innovative organization and the technological innovation which have an impact on the creative thinking process and the levels of creativity of undergraduate students in Silpakorn University, Thailand. The findings revealed that there were 5 stages of creative thinking development process: knowledge development, attitude and skill development, thinking creation, thinking application, and identity development. The creative thinking development process could be explained by an innovative organization. The factors which affect undergraduate students' creativity included mothers' income, fathers' occupation, programs, faculties, and curriculum.