Abstract

The study of "A Guideline on Sustainable Management of Creative Tourism in Nakhon Si Thammarat Province, Thailand" is a mixed methodology research in which both qualitative and quantitative research methods were employed. The objectives the research were to study the circumstances in creative tourism destinations in Nakhon Si Thammarat Province, Thailand as well as to analyze the sustainability of the economy, social culture, and also the environment of Nakhon Si Thammarat Province. Furthermore, the idea is to propose a guideline on sustainable management of creative Tourism in Nakhon Si Thammarat Province to the local government agencies and community. In respect to the quantitative aspect, the research population were the tourists who visited Nakhon Sri Thammarat during April - September 2018. The results of the analysis revealed that the respondents'opinion toward the circumstance of a creative tourist destination was at a high level. The management of tourism in Nakhon Si Thammarat province was partly consistent with the sustainable creative tourism in terms of economic sustainability but required more development. The respondents' opinions toward social cultural sustainability and environmental sustainability of creative tourism in Nakhon Si Thammarat was found to be at a high level. The researcher proposed guidelines for sustainable creative tourism in Nakhon Si Thammarat. For instance, the government agencies should set up plans that respond to the needs of the tourists; the government agencies and tourism entrepreneurs should make an effort to attract more tourists to participate in the organized activities; the government agencies and the stakeholders should cooperate in solving the waste problem as well as in concerted efforts to lessen the huge amount of waste that exists.