Routledge Handbook on Consumption, Pages 72-82 , 10/02/2017Consumers and brands: How consumers co-create
Routledge Handbook on Consumption, Pages 72-82 , 10/02/2017
Consumers and brands: How consumers co-create
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Pongsakornrungsilp, S., & Schroeder, J. (2017). Consumers and brands: How consumers co-create. Routledge Handbook on Consumption72-82. doi:10.4324/9781315675015