Abstract

The purposes of this research are to study the factors of organizational resilience and strategic adaptation of small and medium-sized tourism service business operations during the Covid-19 situation and to study the relationships between resilient organizations and the strategic adapting of small and medium-sized tourism service business operations under the Covid-19 situation in Koh Samui District, Surat Thani Province. The statistics used for analysis consist of descriptive statistics, which include Frequency, Percentage, Mean, Standard Deviation, and Inferential Statistics; t-test and F-test, including Pearson’s correlation. The research result found that 1) the entrepreneurs’ organizational resilience overall reached a high level. When considering the Mean for each aspect, it revealed the Situation Awareness aspect the most. Secondly, it was Adaptive Capacity and Keystone Vulnerabilities aspect, 2) the entrepreneurs’ strategic adapting of the small and medium-sized tourism service business operations during the Covid-19 situation overall was at a high level, having the Personnel aspect the most. Secondly, it was the Finance, Operation, and Marketing aspect, and 3) the organizational resilience related to strategic adapting small and medium-sized tourism service business operations during the Covid-19 situation. Hence, tourism business entrepreneurs can apply this information to plan, improve, and develop business operations that enable them to cope effectively with unexpected events, recover from crises, and even promote future success.