Abstract

This study aims to determine the extent to which public universities are making progress toward the cultures of quality in a developing country. The researchers relied on a Plan-Do-Check-Act (PDCA) to conduct the study. To gather information, the researchers surveyed 517 professors and associate professors from public universities, who currently have been working in Vietnam. According to the findings, the implementation of the PDCA cycle in public universities has a beneficial effect on the growth of quality culture. This study demonstrated a high level of internal coherence, as shown by Cronbach’s alpha values, which varied from 0.932 to 0.979. The PDCA cycle is an effective instrument for quality improvement not only in public universities but also in other higher educational institutions in developing countries. The findings can provide policymakers and university administrators with assistance in developing and putting into practice effective strategies for quality culture management. Overall, the results contribute to the existing knowledge on the establishment of a quality culture in public higher educational institutions and shed light on the significance of implementing frameworks for continuous improvement such as the PDCA cycle in a developing country.