Abstract

Background In Thailand, banana fiber crafts form an integral part of the One Tambon One Product (OTOP) initiative, representing a generations-old tradition. Recently, the banana fiber industry has experienced a renaissance, with an increasing focus on sustainability and innovation in contemporary design. This research aims to develop innovative banana fiber products through community participation, bridging traditional craftsmanship with modern market demands. By collaborating with artisans in Hua Kwai Village and the Creative Agriculture Community Enterprise Group (CACEG) in Nakhon Si Thammarat, the study seeks to promote income generation, to create career opportunities, and to conserve local wisdom. Methods The research employed a participatory design approach, involving close collaboration between researchers, artisans, and community enterprise groups. The methodology consisted of seven interconnected phases: (1) Acquisition of banana fiber product prototypes through field research in Hua Kwai Village; (2) Study and analysis of community enterprise data; (3) Investigation of product development approaches; (4) Collaborative planning for product development; (5) Iterative product design and development process; (6) Presentation and evaluation of product prototypes; and (7) Market testing of developed products. Data was collected through participant observation, semi-structured interviews, and collaborative brainstorming sessions, and analyzed using thematic analysis. Results The collaboration resulted in the development of two types of products across four collections: decorative utility items and fashion lifestyle products. These prototypes integrated traditional weaving techniques with innovative designs, emphasizing the durability, strength, and natural aesthetic of Nam Wa banana fibers. The Creative Agriculture Community Enterprise Group successfully adapted these designs to suit local production capabilities and market preferences. A notable outcome was the creation of functional and decorative lamps using a metal framework and banana fiber weaving. The products were showcased at national-level exhibitions, receiving positive market response and instilling a sense of pride among community members. The research fostered strong connections between academic expertise, traditional craftsmanship, and local market knowledge, resulting in products that were both culturally authentic and economically viable. Conclusions This research demonstrates the significant role of collaborative efforts between artisans, community enterprise groups, and researchers in preserving and enhancing traditional crafts. The participatory design approach successfully integrated local wisdom with contemporary design techniques, resulting in innovative products that maintain cultural authenticity while meeting modern market demands. The study highlights the potential of banana fibers as a sustainable and versatile material for product development, aligning with growing consumer interest in authentic, culturally rich, and environmentally friendly products. Furthermore, the research underscores the importance of community empowerment and ownership in the innovation process, as well as the crucial role of governmental and organizational support in ensuring the sustainability of traditional craft enterprises.