Abstract

This study explored the decision-making process of Chinese parents in choosing to send their children to study in Thailand, driven by intensifying academic pressure, cultural proximity, language proficiency, and the desire for a holistic educational environment as precursors to this decision. A qualitative design was used, with 21 Chinese parents and six Thai educators or policymakers interviewed to gather their views regarding this growing trend. The central argument of this study is that China's "Juan" culture, characterized by relentless academic competition and limited holistic growth, has become a key driver behind Chinese parents’ decisions to send their children abroad. Thailand emerges as a preferred destination due to its perceived balance between academic rigor and personal development. However, this decision is accompanied by challenges such as language barriers, cultural adaptation, and concerns about education quality. Conversely, opportunities include exposure to a different learning system, potential bilingual proficiency, and enhanced future career prospects. To maximize the benefits and address the challenges, this study recommends strengthening information dissemination, developing tailored support mechanisms in Thai institutions, promoting cooperation between Chinese and Thai educational institutions, and reinforcing policies to improve the international education experience of these students in Thailand.