Abstract

This study examined how strategic learning influenced Thai hotel businesses’ financial performance in the contexts of world tourism destination and open innovation. Employing a quantitative approach with simple random sampling, data from 303 general managers were analyzed using structural equation modeling. Findings indicated that strategic knowledge creation and interpretation positively impacted financial performance, whereas strategic knowledge databases did not directly affect it. Moreover, strategic agility was not found to mediate the relationship between these knowledge processes and financial performance. These results accentuated the importance for Thai hotels and Thai tourism industry to adopt effective learning strategies tailored for the open innovation era, enhancing their ability to navigate business challenges and ultimately improve financial outcomes.