Abstract

This research explores the economic potential of rural areas through resource-based views and community entrepreneurship, identifying transformative opportunities for grassroots communities to achieve sustainable economic growth with integrated social and environmental dimensions in Kamphaeng Phet Province, Thailand. The research employs participatory action research, collecting and analyzing holistic data from key informants to reveal nee insights into entrepreneurship and rural development. The rural development and poverty alleviation model (RDAP model) is a framework designed to foster community based entrepreneurship. By emphasizing community participation, leveraging local resources, and aligning with environmentally conscious consumer trends, the model integrates economic growth with environmental stewardship in the socio-economic environment. This strategy involves many dimensions and challenges, affecting academics, policymakers, and communities.