Abstract

Khanap Nak District in Pak Phanang has ecological diversity, including freshwater, brackish, and saltwater for nypa palm, rice, and local vegetable cultivation. Despite 1,557,482 people in Khanap Nak Subdistrict, environmental and economic changes have affected traditional nypa palm farming, which historically produced sugar and vinegar. The community, therefore, plans to develop nypa palm products into local souvenir for economic stability.The participatory research was conducted in Khanap Nak Subdistrict, an area enriched with water ecosystems for nypa palm growth. Data were collected through in-depth interviews and brainstorming sessions with communities, researchers, and entrepreneurs to identify local souvenirs from nypa palm. The research revealed that the identity of Khanap Nak Subdistrict can be developed into 2 unique products: 1) a set of containers made from leaves inspired by local fishing boats and 2) lamps that reflect the characteristics of nypa palm flower, nypa palm fruit, and the identity of swallows and rice mill chimney that represent local wisdom with contemporary design to appeal tourism market and boutique hotels. The study suggests preserving local wisdom through effective communication and product design to support cultural preservation while creating unique products that align with Sustainable Development Goals for employment, cultural heritage, and sustainable production.