Abstract

This study examines online gaming behavior among university students in Thailand, focusing on mobile gaming time and its influencing factors. Using precise screen time data from iOS and Android devices, the study provides a more accurate analysis of students’ gaming habits than traditional methods. The sample included 200 students from Walailak University, with data revealing that students spend an average of 2.21 hours daily on mobile gaming and 9.60 hours on non-gaming apps. The study also explored demographic and economic factors, finding that higher income correlates with increased gaming time. At the same time, students in Health Sciences, due to rigorous academic demands, spend significantly less time gaming. Moreover, the analysis highlighted the impact of mobile phone brands and in-game purchases on gaming behavior. The findings offer valuable insights for educational institutions, parents, businesses, and policymakers to develop strategies that promote balanced digital habits and responsible gaming practices. The study underscores the need for tailored educational approaches, ethical business practices, and public policies that support healthy gaming behavior in the digital age.