Abstract

In Thailand, nipa palm (Nypa fruticans Wurmb) is considered a plant of great value to communities due to its social, environmental, and economic benefits. Effective management of the supply chain of products derived from nipa palm resources is essential to providing communities with suitable channels for selling each type of product and deriving maximum benefits. This study sought to map the supply chain structure of six different nipa palm products. Data were collected through semi-structured interviews with 30 farmers and 20 middlemen engaged in nipa palm cultivation and marketing. The analysis focused on the characteristics of the products, challenges associated with production and marketing, and the current supply chain dynamics. The findings revealed that among six products, palm sugar had the highest production volume. The most significant challenges identified were related to labor shortages and limited marketing channels. To achieve sustainable supply chain management, it is crucial to maintain a balance between the supply and demand of nipa palm products. This study recommends exploring appropriate marketing channels for each product, with particular emphasis on online platforms that allow communities to sell directly to consumers without intermediaries. Moreover, the findings underscore the importance of sustainable supply chain management at the community level, particularly in enhancing operational efficiency and income generation. They also highlight the need to expand knowledge and propose policy support for existing community enterprises through targeted investment in infrastructure, skill development, and the promotion of inclusive, community-based marketing strategies.