Agbioforum, Volume 26, Issue 3, Pages 106-118 , 01/01/2024

The Effect of Host-guest Interaction on Guests' Pro-Ecological Behaviour in Rural-based B&B Tourism: A Chained Multiple Intermediary Models

Siyang Wang, Onanong Cheablam

Abstract

This study explores the influence of Host-guest interactions on visitors' pro-ecological behaviours within the context of rural bed and breakfast (B&B) tourism. The research further examines how visitors' perceptions of value and their commitment to a location mediate this relationship. The subjects of the study were individuals staying at B&Bs in the Yangshuo cluster of China. A total of 401 data points collected through a questionnaire were analysed using Amos. The results indicated that Host-guest interaction had a significant effect on visitors' perceived value, which subsequently enhanced their attachment to the location. The study also revealed that these interactions indirectly fostered pro-ecological behaviours among visitors through the development of a sense of value and loyalty to the property. While few studies have sought to connect the practices of Host-guest interactions at B&Bs with the environmentally conscious actions of visitors, this research contributes to this area. It opens new avenues for investigating the critical role of interaction behaviours in improving the surrounding environment. The findings may assist management in addressing the growing ecological concerns in popular tourist destinations by creating an atmosphere that encourages guests to engage in environmentally responsible activities.

Document Type

Article

Source Type

Journal

Keywords

Host-guest InteractionPerceived ValuePlace AttachmentPro-Ecological Behaviour.Rural-based B&B Tourism

ASJC Subject Area

Biochemistry, Genetics and Molecular Biology : BiotechnologyAgricultural and Biological Sciences : Agronomy and Crop ScienceAgricultural and Biological Sciences : Food ScienceEconomics, Econometrics and Finance : Economics and Econometrics


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Wang, S., & Cheablam, O. (2024). The Effect of Host-guest Interaction on Guests' Pro-Ecological Behaviour in Rural-based B&B Tourism: A Chained Multiple Intermediary Models. Agbioforum, 26(3) 106-118.

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