Abstract

This study explores how burnout (“Juan”) and involution (“Neijuan”) cultures have led to the rise of “Tangping” (lying flat) among Gen Z tourism workers in Anji City, China. Understanding these dynamics is essential for enhancing employee well-being and organizational health in this major tourism hub. Limited research has addressed the combined impact of these cultures on Anji's tourism workforce, which this study investigates using qualitative in-depth interviews. Analyzing the data with thematic coding, the study reveals a conflict between the pressure to succeed in a competitive industry and the need for work-life balance. Findings suggest that both burnout and involution significantly affect employees' attitudes and preferences, influencing their well-being and organizational behavior. To support work-life balance, the study recommends investing in employee well-being, fostering a positive organizational culture, and collaborating with stakeholders for sustainable tourism, thereby promoting a healthier work environment and long-term industry growth.