Abstract

This study examines the mediating role of corporate culture in the relationship between corporate financial strategy and sustainability performance within Guangxi’s automobile industry. Employing a stratified sampling method, data were collected from 400 chief financial officers through questionnaires administered via Question Star. Structural equation modeling was used to analyze the responses. The findings reveal that the average score for corporate financial strategy was 3.399 (SD = 0.948), indicating moderate variation in perceptions. Corporate culture received a comparable mean of 3.463 (SD = 0.963), reflecting a similarly modest range of views among participants. Sustainability performance reported a mean score of 3.416, with a higher standard deviation (SD = 1.081), suggesting more diverse opinions regarding sustainability outcomes. The analysis confirms that both corporate financial strategy and corporate culture exert a positive influence on sustainability performance. These results indicate the need for managers in the automobile sector to continuously enhance financial strategies and foster a supportive corporate culture, as these factors significantly contribute to improved sustainability performance.