Abstract

This study examines the causal relationships among AI literacy, creativity skills, seizing skills, and strategizing capability in shaping startup entrepreneurial readiness among Thai Generation Z management students. A quantitative approach was employed, with data collected from 484 undergraduate students through a validated online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that AI literacy significantly influences both creativity skills and seizing skills, which subsequently enhance strategizing capability. Strategizing capability emerged as the strongest predictor of students' perceived entrepreneurial readiness, highlighting its central role in integrating technological knowledge, creative thinking, and opportunity-oriented decision-making. These results provide empirical support for the Dynamic Capabilities Framework at the individual level, demonstrating how entrepreneurial readiness develops through sensing, seizing, and strategic integration processes in a student and pre-venture context. The study offers practical implications for higher education by emphasizing the importance of curricula that integrate AI literacy with creative and strategic learning to support students’ preparedness for future entrepreneurial engagement.