| Digital transformation status of savings cooperatives: Evidence from Thailand | Abdulhadee Esamah, Somnuk Aujirapongpan, Neeranat Kaewprasert Rakangthong | 2025 | 0 |
| Exploring Acceptance for Bitcoin and Investment Decisions of Thai Investors in Southern Thailand | Dennatee Semuantong, Timpika Taojoo, Somnuk Aujirapongpan, Narinthon Imjai, Sarapee Chanatup | 2024 | 1 |
| Exploring investor attention in Shariah markets, macroeconomic influences, and corporate performance: Insights from Indonesia | Muhammad Geovani Hasnam, Somnuk Aujirapongpan, Ridwan Nurazi, Baihaqi, Berto Usman | 2024 | 12 |
| Impacts of digital connectivity on Thailand’s Generation Z undergraduates’ social skills and emotional intelligence | Jaturon Jutidharabongse, Narinthon Imjai, Somnuk Aujirapongpan, Berto Usman | 2024 | 13 |
| Impact of logical thinking skills and digital literacy on Thailand's generation Z accounting students’ internship effectiveness: Role of self-learning capability | Narinthon Imjai, Somnuk Aujirapongpan, Zulnaidi Yaacob | 2024 | 35 |
| Empowering generation z accountants in the era of data complexity and open innovation: Nurturing big data analytics, diagnostic, and forensic accounting skills | Narinthon Imjai, Prasit Rungruang, Somnuk Aujirapongpan, Trairong Swatdikun, Rohaida Basiruddin | 2024 | 19 |
| The intertwined effects of digital literacy, agile mindset on design thinking skill and management control competency: Insights from Thai young accountants | Watcharawat Promma, Narinthon Imjai, Somnuk Aujirapongpan, Berto Usman | 2024 | 28 |
| Tangible Financial Benefits of Palm Oil Plantations with and without Roundtable on Sustainable Palm Oil Certification in Thailand | Farhad Zulfiqar, Somnuk Aujirapongpan, Natcharee Thaweehirunratthakid, Anuman Chanthawong, Benjawan Khongkon, Kamonvan Laoyang | 2024 | 0 |
| Unveiling the impact of social skills and financial literacy on internship performance: Insights from Thai generation Z hospitality students | Narinthon Imjai, Somnuk Aujirapongpan, Tanakrit Yordudom, Berto Usman | 2024 | 3 |
| Exploring the effect of management control systems on dynamic capabilities and sustainability performance: The role of open innovation strategy amidst COVID-19 | Jaturon Jutidharabongse, Narinthon Imjai, Somnuk Aujirapongpan, Lidya Primta Surbakti, Sirinan Pantaruk | 2024 | 25 |
| Strategic Adapting of SMEs in Tourism Service Businesses under the COVID-19 Situation: A Case Study of Samui Island, Thailand | Napat Horhoom, Kanokwan Meesook, Somnuk Aujirapongpan | 2024 | 1 |
| Unlocking accounting student success: The interplay of student activity participation, social skills, and emotional maturity through internships in Thailand | Kanokwan Meesook, Somnuk Aujirapongpan, Narinthon Imjai, Tanakrit Yordudom, Berto Usman, Trairong Swatdikun | 2024 | 7 |
| Exploring the Impacts of Online Chat on Well-Being and Job Engagement in a Higher Education Work Environment | Narinthon Imjai, Somnuk Aujirapongpan, Patchlada Suwannual, Tanakrit Yordudom | 2024 | 0 |
| Agile Leadership and Digital Transformation in Savings Cooperative Limited: Impact on Sustainable Performance Amidst COVID-19 | Abdulhadee Esamah, Somnuk Aujirapongpan, Narinthon Imjai, Neeranat K. Rakangthong | 2023 | 16 |
| The interplay of digital and management accounting competency to competitive performance in the open innovation era: A case of Thai micropreneurs | Narinthon Imjai, Somnuk Aujirapongpan, Nomahaza Mahadi | 2023 | 15 |
| WHY SHOULD HOTELS BECOME MORE ENVIRONMENTALLY FRIENDLY? DOES GENDER MATTER IN CUSTOMER FEEDBACK? | Charoenchai Agmapisarn, Somnuk Aujirapongpan, Jintanee Ru-Zhue, Kullada Phetvaroon | 2023 | 12 |
| Influential Factors on Entrepreneurial Competencies in Thai Community Development Program Students: A Study in Higher Education Institutions | Watcharawat Promma, Manlika Salamad, Timpika Taojoo, Somnuk Aujirapongpan, Narinthon Imjai, Patchlada Suwannual | 2023 | 1 |
| Exploring the impact of dynamic talent management capability on competitive performance: The mediating roles of dynamic marketing capability of startups | Jiraporn Kongrode, Somnuk Aujirapongpan, Jintanee Ru-Zhue | 2023 | 18 |
| Development of AHP Based SWOT-TOWS Analysis for Hot Spring Development in Thailand: Evidence from Surat Thani Province | Mongun Somkua, Choladda Promdontree, Somnuk Aujirapongpan, Therdchai Choibamroong, Anuman Chanthawong | 2023 | 1 |
| Adaptation Strategies for the post recovery of Medium-Sized Hotel Businesses from the COVID-19 Pandemic in Koh Samui Island, Thailand | Somnuk Aujirapongpan, Jintanee Ru-Zhe, Amornrat Chuaysatit | 2023 | 1 |
| Exploring Managers' Skills Affecting Dynamic-Innovative Capabilities and Performance in New Normal Era | Jaturon Jutidharabongse, Somnuk Aujirapongpan, Yuttachai Hareebin, Neeranat K. Rakangthong, Kitikorn Dowpiset | 2023 | 4 |
| Influence of diagnostic and dynamic capabilities on frugal innovation development: An empirical study of the Thai auto parts industry | Somnuk Aujirapongpan, Kritsakorn Jiraphanumes, Yaninee Songkajorn | 2023 | 20 |
| State Officers’ Personal Financial Management and Financial Happiness: A Case Study at Electricity Generating Authority of Thailand, Ratchaprapa Dam | Jaturon Jutidharabongse, Timpika Taojoo, Somnuk Aujirapongpan, Chawapong Nui-Suk, Kornkamon Chaichumpol | 2023 | 2 |
| The influence of entrepreneurial capability and innovation capability on sustainable organization performance: Evidence of community enterprise in Thailand | Phiphop Somwethee, Somnuk Aujirapongpan, Jintanee Ru-Zhue | 2023 | 66 |
| Dynamic Knowledge Management Capabilities: An Approach to High-Performance Organization | Somnuk Aujirapongpan, Kritsakorn Jiraphanumes, Yuttachai Hareebin, Kanittha Pattanasing, Anuman Chanthawong, Kitikorn Dowpiset | 2022 | 6 |
| Professional Skills Development Affecting Organizational Learning and Corporate Performance: An Empirical Study in Thailand | Jaturon Jutidharabongse, Somnuk Aujirapongpan, Yuttachai Hareebin, Alisara Saramolee, Sunthorn Boonkaew | 2022 | 7 |
| The Acceptance of Tax Inspection and Educational Visit System of Entrepreneurs in a World-Class Tourist Attraction of Thailand | Jaturon Jutidharabongse, Timpika Taojoo, Somnuk Aujirapongpan, Wilawan Dungtripop, Tipawan Sukphol | 2022 | 0 |
| Organizational Strategic Intuition for High Performance: The Role of Knowledge-Based Dynamic Capabilities and Digital Transformation | Somnuk Aujirapongpan, Kritsakorn Jiraphanumes, Kanittha Pattanasing, Yaninee Songkajorn | 2022 | 30 |
| Attribute Implications and Reverberations of the Japanese Foreign Policy for Technology and Innovation Business in Thailand | Watcharawat Promma, Jaturon Jutidharabongse, Somnuk Aujirapongpan, Kitikorn Dowpiset, Yaninee Songkajorn | 2022 | 2 |
| Motivation and Performance Evaluation Literacy of Skilled Worker: Balanced Scorecard Approach | Kanokwan Meesook, Jaturon Jutidharabongse, Somnuk Aujirapongpan, Wutthigrai Tinnachadaruk, Sarapee Chanatup | 2022 | 0 |
| The Effect of Technological Organization on Cost Innovation and Value Creation | Somnuk Aujirapongpan, Kritsakorn Jiraphanumes, Jintanee Ru-Zhue, Yaninee Songkajorn | 2022 | 11 |
| THE EFFECT OF INFORMATION TECHNOLOGY AND DYNAMIC CAPABILITIES ON HUMAN RESOURCES COMPETENCIES AND INNOVATIVE PERFORMANCE | Somnuk Aujirapongpan, Kritsakorn Jiraphanumes, Somjintana Koompai, Kitikorn Dowpiset, Pruksaya Chinnapong | 2021 | 8 |
| Innovative Behaviour of Human Resources Executives: Empirical Study of Hotel Businesses on Phuket Island as a World-Class Tourist Attraction | Ratchada Suwangerd, Somnuk Aujirapongpan, Yuttachai Hareebin, Kanittha Pattanasing | 2021 | 2 |
| The influence of corporate governance mechanism on the integrated financial reporting and investment risk of thai listed companies | Somnuk Aujirapongpan, Sarapee Chanatup, Supit Ritkaew | 2020 | 9 |
| Integrated performance measurement of local hotels in the context of a global tourism destination: A case study of Samui Island, Thailand | Somnuk Aujirapongpan, Kanittha Pattanasing | 2020 | 1 |
| Indicators of strategic intuition for smes’ entrepreneurs: Evidence from Thailand | Jaturon Jutidharabongse, Somnuk Aujirapongpan, Yuttachai Hareebin, Yaninee Songkajorn, Sirichai Deelers | 2020 | 1 |
| Japan’s digital advance policy towards performance in multilateral asean’s innovation business | Somnuk Aujirapongpan, Yaninee Songkajorn, Supit Ritkaew, Sirichai Deelers | 2020 | 6 |
| Dynamic knowledge management capability and strategic intuition of thai entrepreneurs | Jaturon Jutidharabongse, Somnuk Aujirapongpan, Supit Ritkaew | 2020 | 14 |
| Performance evaluation of community hospitals in Thailand: An analysis based on the balanced scorecard concept | Pornpan Theinsathid, Somnuk Aujirapongpan, Kanookwan Meesook, Chanidapa Maneechot | 2020 | 9 |
| Strategic performance measurement toward high performance organizations of local hotel businesses in world tourism destination context: Case study in Samui Island, Thailand | Somnuk Aujirapongpan, Kanittha Pattanasing | 2020 | 1 |
| Strategic intuition capability toward performance of entrepreneurs: Evidence from Thailand | Jaturon Jutidharabongse, Somnuk Aujirapongpan, Jintanee Ru-Zhe | 2020 | 13 |
| The effect of strategic intuition, business analytic, networking capabilities and dynamic strategy on innovation performance: The empirical study thai processed food exporters | Somnuk Aujirpongpan, Yuttachai Hareebin | 2020 | 22 |
| Dynamic capabilities and high performance organization of hotel business: Empirical investigation into world class tourism destination | Somnuk Aujirapongpan, Suwit Srimai, Kanittha Pattanasing | 2019 | 13 |
| Innovative capacity and the performance of businesses incubated in university incubator units: Empirical study from universities in Thailand | Somnuk Aujirapongpan, Theeradej Rakthai, Kwanrat Suanpong | 2019 | 30 |
| Innovative organization and creative thinking development for undergraduate students of the university with creative identity in Thailand | Somnuk Aujirapongpan, Panjai Tantasanowong, Sirichai Deelers | 2019 | 1 |
| Creating sustained strategic capabilities through organisational dynamic capabilities and strategies: A case study of rubber wood export industry in Thailand | Somnuk Aujirapongpan, Yuttachai Hareebin, Sununta Siengthai | 2018 | 7 |
| Factor affecting innovativeness of small and medium enterprises in the five southern border provinces | Kritsadee Phuangrod, Sanguan Lerkiatbundit, Somnuk Aujiraponpan | 2017 | 17 |
Scopus h-index 16 ( Last updated on 30/04/2026 )